Experiential Marketing - Case Studies


Twice a year Samsung runs a program concurrently with the launch of it's latest mobile devices. 100 Loyal Samsung consumers from around the world join us for a 4 day all inclusive VIP program showcasing the best that Samsung and the featured city has to offer. Our team develops the detailed 4 day excursion that includes lodging, transportation, meals at some of the cities finest locations as well as programming that highlights how consumers can optimize their Samsung Galaxy devices, exclusive access to the Unpacked event, first dibs on new device product experiences, and the opportunity to create plenty of user generated content to share with their communitites and the world. 


My team produced Samsung Keynote for the opening of the 2020 Consumer Electronics show in Las Vegas at the Venetian Resort and Casino. From operations, to executive rehearsals, to managing all content and stage production, our team helped Samsung launch their vision for 2020 including the introduction of AI companion Ballie and the expansion of their medical AR driven GEMS products. The event was attended by over 2400 members of the press and media and was broadcast across the world on various livestreaming platforms.


Sunoco came to us to produce a stunt to market their new fastest fill up app. We won them a Guinness World Record for the most vehicles re-fueled by an individual in one hour. We partnered with NASCAR and brought Hendricks pit crew fuel man John Gianninoto to Queens, New York and gave away free gas to excited fans who lined up during a Nor-easter. The result? We re-fueled 148 vehicles and won Sunoco a Guinness World Record for the most vehicles re-fueled by an individual in one hour. We received a great amount free press and social media impressions.


Our team took the abandoned American Stock Exchange building in FIDI New York and converted it into a three story venue for Samsung's First Look Event. The space included a Keynote theatre for 800 members of the press as well an exhibit space that showcased the latest innovations in Samsung's Visual Display division including "The Wall" micro LED tv and the new Frame TV series